MidMichigan Medical Center Midland

MidMichigan Medical Center - Midland is part of the University of Michigan Health System, headquartered in Midland, Michigan.  The hospital embarked on a project to create a new main entry and provide private patient rooms to their 256 bed 180-acre facility. Forcade Associates developed new interior and exterior sign programs as well as a new numbering system to connect the eight buildings that make up the hospital's inpatient and outpatient services. A series of landmark icons were developed with a local artist to identify vertical modes of transportation. Birds and trees with local origins were chosen to embrace the orchard setting and to provide a familiar subject for navigation through the facility.