Singage throwback

Bader Rutter engaged with our team to create signage and wayfinding elements that would compliment their new office space. The building, situated along the Milwaukee River, is a unique mix of new construction merged with an old complex of buildings.  One of the buildings housed a camping store until 2013 and was originally built in 1874 by the Northwestern Furniture Company. 

The showpiece upon entering their lobby is the 8 foot logo constructed by layering aluminum rod carefully formed to the curved design of their brand. 

We created room signage and wayfinding elements with authentic materials that would be timeless, refined with an industrial slant - using mixed milk glass, oxidized steel and hand lettering throughout the space.